Learn The Secrets For Using Pinterest

PinterestLearn The Secrets For Using Pinterest To Generate Hordes of Viewers To Any Page You Want

If you’re a marketer and you’re not on Pinterest, then you’re missing out on one of the biggest and the most flexible/powerful platforms out there. Pinterest may not be quite as big as Facebook in terms of pure users but it’s actually not as far behind as you might think. What’s more, it has a ton of unique features that present excellent opportunities for the savvy marketer.

The main problem that brands seem to have when it comes to Pinterest is that they don’t see how they can get it to relate to them. Pinterest is very visual and creative, it’s made up of images that people pin to their ‘boards’ and that others can then comment on or ‘re-pin’.  Thus it clearly lends itself to companies that have an artistic, trendy, stylish or visual side. But how can this possibly be useful for a company that sells life insurance? Or for a blogger who is promoting the ‘work online’ lifestyle?

And seeing as Facebook and Twitter are so much bigger, does it really matter

Well the first thing you should get out of your head is the idea that Pinterest isn’t that big. In fact, Pinterest currently has 100 million users which is really pretty massive – and a subset of the market that you just can’t ignore. Also interesting is that 85% of those 100 million users are female. This is quite unique for any social network and provides you with a great way to reach a female audience – something that a lot of blogs and brands could stand to do a little more effectively. 42% of all adult women in the US use Pinterest which is massive – and actually 13% of males do which is still rather significant

While Pinterest has a ton of users, it also has the advantage of being a platform that visitors can enjoy without signing up. That means that your potential reach is in fact much larger than you might at first have thought. Pinterest is also one of the fastest growing platforms and is expected to acquire another 47.5 million users in 2015.

So you need to be on Pinterest and this is especially true once you realise that there are plenty of ways you can succeed on the platform even if your niche isn’t terribly creative or visual.

How To Use Pinterest To Drive Traffic

Popularly referred to as visual social bookmarking site, Pinterest is an online “scrapbook” that allows users to upload or paste videos and images from websites to form collages.

Similar to other social networks, you can share and re-post content as well as follow others users. Although, Pinterest is increasingly becoming a site where people from all walks of life visit to read the articles of their choice, you may fail to get a lot of readers.

But why does this happen? Is it because you do not promote your blog post well in Pinterest? When you write a blog post, for instance, you need to drive traffic to it for a good ROI (Return On Investment). So, how do you do this?

The following four ways will help you learn how to use Pinterest to drive traffic:

Select Images

Pinterest is all about images. Yes, it may seem a bit counter-intuitive to provide stunning visuals when you want Pinners to read. Nevertheless, great images are one the effective ways to attract people to click through to your website or blog post. Imagine Pinterest as a lusciously enjoyable glossy magazine, filled with appealing  eye candy. To capture the reader’s attention from the site, it is advisable that you make the visual appeal of your Pins stand out. Moreover, you should invoke your Pins to click through to your site or blog post.

Create Lifestyle Related Boards

You certainly have some Boards on your BPA (Business Pinterest Account). If not,  you need to stop reading this and create Boards, which resonate with both your market and your business. Pin it full of mixed content such as lifestyle images, household tips, and products, among others. Remember, the content should revolve around the theme of your Board.


For instance, when you Pin blog articles this way, it is important to include:

  • A link directly to your blog article
  • A quote or brief summary of the article that relates to the Board theme
  • An outstanding image that connects with the theme of your Board

Engage on Pinterest 

Like any vibrant social marketer, you need to engage with your Pinners. Engaging on Pinterest is beneficial, especially when you desire to turn your Followers into your blog readers. The more you connect with people on Pinterest, the more likely they will also want to engage with you on your sites and blog. But, how do you engage on Pinterest? With the following tips, you will successfully engage on this site:

  • Ask questions, which are answered in your website or blog
  • Be sure to Pin good, relevant and original content
  • Return the favor by following your Followers
  • Pin often and on a consistent basis so Pins get seen in the feeds of your Followers

Create a Contest Board

Post engaging and interactive content on your blog or website. Run contests directly on your site or blog, and then Pin it to your contest Board on Pinterest. When you host a contest, say on your blog, your aim is to drive traffic directly to your site. Garner more participation by promoting it on your Pinterest site. Contests are very engaging, and they will help you drive a lot of traffic using Pinterest.

Pinterest is no longer designed for images only. Today, the site has an active community of diverse readers. Use the above tips to grab the developing opportunities on Pinterest and expand your global boundary through this site.

Tips For Pinterest Marketing In Just Minutes Per Day

As you can tell by now, pinterest marketing may take too much time if you don’t implement the right strategies. A comprehensive Pinterest marketing campaign can deliver amazing results with very little effort. Here are 6 tips to help you market on Pinterest in just minutes a day.

1.  Repin Each Day For A Few Minutes 

You should take at least three minutes each day to repin and curate to your Pinterest boards. Type in keywords for your niche in Pinterest search and based on your initial search, you will see additional search terms. Click on one of the words under the search bar and you’ll be able to add them. This makes it easier for you to find the best content that you can share.

2.  Schedule Pins

This is one of the best strategies to keep your account active during weekends. It is recommended that you do this for at least 5 minutes on Fridays after posting your daily pins. When Scheduling pins you can choose a number of tools including Tailwin, Buffer or Viralwoot to post images. Tailwind is a better option as it allows you to schedule pins through your browser extension.

3.  Follow Pinners In Your Industry Or Niche

To ensure a successful Pinterest marketing campaign, you need to follow relevant pinners in your industry or niche. Ensure that you follow 3 to 5 pinners every day. But you should avoid following just anyone. Ensure that you review the profile of a pinner before following him/her. Spare sometime in the course of the day (at least 5 minutes) to search for new pninners.

4.  Comment On A Pin Every Day

Always check out for relevant pins you can comment each day. You can like many pins but if a pin inspires you then you can contribute something to the conversation.

You should make at least one comment each day. Make the comments as short or as long as you want. But you should ensure that your comment is not self promotional.

5.  Create Your Own Images

Create your own images and pin them to your Pinterest boards. These could be images that can be used with stand-alone graphics or blog posts. It is recommended that you do this all in one sitting. This saves time in production and concept.

6.  Generate Content Ideas Using Analytics

Ensure that you review Pinterest analytics at least once a week. Evaluate your click progress, impression and repin. This will help you know which images and boards are attracting more attention.

If you look at Facebook, this is incredibly easy to understand right away. Facebook marketing involves posting things to your Facebook wall, which in turn will be seen by all your followers. And if some of those followers should like your content or share it, then it will also be seen by their connections on Facebook and thus your following will grow.

Methods For Driving Traffic From Pinterest

Did you know that Pinterest can be used to drive traffic to your website? Recent research indicates that it is growing rapidly as a tool to boost your social media presence and drive traffic.

According to Shareaholic’s Q3 2014 Traffic Report, Pinterest drives more than three times the traffic of Google Plus, YouTube, LinkedIn, StumbleUpon, Reddit and Twitter combined

But in order to get that traffic, you have to use the right methods. Just pinning your content will not help. The most important things on Pinterest are the images themselves. So make an extra effort to create compelling and irresistible images. Once that is taken care of, you can focus on how to drive traffic using Pinterest.

Here are three actionable methods that can help you.

1.  Add a Pin It Button to Your Website

The first thing you need to do is to add a Pin It button to your website that will appear on every piece of content having an image. You can do it just like you add  any other social media buttons.

Doing this will help visitors to share your content on Pinterest that they find interesting. And when they do so, their followers will also see it and further share it. This way, your content will gain popularity and credibility.

2.  Make Your Board Easily Searchable

Creating the board on Pinterest is not sufficient. You have to make it easily searchable. Name your board same as your website or blog name. Also add description, taglines and links that tell people what your blog and board are all  about.

It will also make it easier to find your board on Pinterest as well as search engines. But make sure you don’t stuff your description with keywords just to rank higher.


Keep in mind that, ranking in searches will be of no use if you turn off your potential visitors

3.  Improve Engagement

You need to engage people to get traffic to your website. Regularly share images that are not only compelling but also invoking curiosity and interest in the viewers so that they click on it and go to your website.

Also do research on your followers’ interests and the kind of images they like and share.

Recently Pinterest has introduced the feature of Rich Pin. You can use it to add descriptions and specific information to your images to tell people more about the content they link to.

You see, if used the smart way, Pinterest can be a great source of referral traffic. If you implement the methods described above, you can attract a lot of visitors to your website.

But make sure you post images that are highly specific and relevant to your niche. This will help them to rank in searches and they will engage more viewers.

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