Setting Up Your Social Media

Setting Up Your Social Media

Finally, you need to make sure that you sign up to every big social media platform available. The saying that you will often hear when it comes to digital marketing and social media is ‘be everywhere’. That is to say, that the more different social media sites you’re on, the more different ‘in-roads’ you will create pointing toward your site, your landing page and opt-in form.

At the same time, every time someone sees you on social media, this will be an opportunity to strengthen your brand and to increase brand awareness. Apart from anything else as well, having a consistent brand across a number of different  social media sites looks highly professional and suggests that you have a well thought-out and managed business.

The following sites are sites that you should be on at the very least:

  • Facebook
  • Twitter
  • Instagram
  • Pinterest
  • LinkedIn
  • Google+

Additionally, you could also set up accounts with:

  • Tumblr
  • Vine
  • YouTube
  • SnapChat

You then want to connect all these accounts together and link them with your website. This way, your social media accounts can help to promote your website and your website can help to strengthen your social media accounts.

Look for a theme then that includes social media buttons linking to your accounts on the home page. This way, someone who visits your website can then decide they want to see more of your content and follow you on Facebook or Twitter simply by clicking a button.

You can even get plugins that show your Twitter feed, which is very useful for demonstrating the type of content you provide and for encouraging more follows (as an added bonus, it also keeps your site looking active even if you haven’t added a blog post for a while).

Additionally, you should add social sharing buttons to your blog posts and pages so that readers can opt to share your content on their social media accounts. One plugin that lets you do this is called ‘ShareAholic’.

Now, when someone visits your website and decides they want to follow your brand, they can add themselves to your Facebook or Twitter accounts. If they read something you’ve written and like it, they can then share it with their network, which might lead to more people visiting your site and more people following you on social media. As you can see then, this becomes a self-sustaining ‘virtuous cycle’ that brings in more and more followers and visitors over time.

With all this in place, you have the basic tools you need to start stepping up your affiliate marketing activities. Now it’s time to look at some of the different growth hacks and other techniques you can use to accelerate your progress and maximize your profits…

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